Formerly claimed as “Camera Expert” now has a new tag line focusing on the recent social trend – they are now “Selfie Experts”. OPPO hase launched their brand-new OPPO F5 today in Pakistan. On the sidelines of this event, OPPO announced a new brand slogan – ‘The Selfie expert and leader’.
Oppo claims that with its presence in 30 Global Market places, now OPPO products and services are appreciated and widely experienced by over 20 crores young consumers across the globe. The F5 is the brand’s first FHD+ full screen display model in Pakistan, featuring the groundbreaking A.I. Beauty technology – a technology designed to personalize beautification for subjects on a selfie image. The A.I. Beauty technology will take selfie photography to a whole new level of quality.
Pricing and Availability
OPPO F5 is priced at PKR 31,899 and will be available from November 11th 2017 in markets across country. This model will come with 4GB RAM and 32GB storage and will be available in black and gold colors.
OPPO has also announced F5 6GB and F5 youth version which will be launched later in December 2017 with 6GB RAM and 64GB storage. The F5 6GB model will be available in red and black colors. Prices for these models will be revealed later as well.
It was further announced, OPPO would kick start the 1st Sale Activity along with the inauguration of OPPO’s biggest outlet in Fortress Stadium, Lahore. The Captain of the Pakistan cricket team, Sarfaraz Ahmed and the No. 1 ODI Bowler of the world Hasan Ali would be the One Day Celebrity shop Managers for the event. Both were present at the launch event in Lahore.
Press Release: The new brand slogan, ‘The Selfie Expert and Leader’, represents OPPO’s mission of offering the best selfie experience to young consumers and leading the category. OPPO has been an expert and a continuous leader of Selfie technology in the industry – from introducing the first Built-in Beautify Software in 2012, first brand to introduce a 206-degree rotating camera phone in 2013 (N1), first brand to launch Selfie focused phones to offering a 120-degree wide-angle group camera function for group Selfies (F3). And now with the launch of the OPPO F5, it further strengthens its leadership in the Pakistan market.
Mr. George Long, C.E.O OPPO Pakistan said, “OPPO always creates factors to win consumers’ mind and hearts. It’s not about technology anymore, because the Smartphone is a gateway to new experiences. We are focused yet committed to constantly looking for the ways to intersect technology, content and services to empower consumers to accomplish more. New OPPO F5 is a revolutionary selfie expert phone equipped with artificial intelligence (AI) introduced first time in Pakistan.”
The revamp also represents brand’s popularity amongst the youth. It is the youth’s first choice when it comes to Selfie phones. More than 20 crore young people are using OPPO phones globally. The brand’s marketing and brand activities are also youth focused and targeted towards platforms that are popular within the youth: Sports, Fashion and Entertainment. OPPO’s roots are also deeply imbedded in the Pakistan Smartphone market. The brand employs local staff (over 99% Pakistan smartphone market offers customized products for the Pakistan audience. It is focused on offering a perfect and excellent Selfie Experience to the Pakistan youth.
The brand’s performance has also been reported by credible third-party organizations. A latest Nielsen report (July 2017) basis consumer feedback, also states that one of the most important purchasing factors for a smartphone is a good selfie camera and the first brand coming to a consumer’s mind when talking about good selfies is OPPO. (Top of mind awareness – 39%).
OPPO F5 – Features
OPPO’s Color OS 3.2, together with 4GB RAM + 32GB ROM memory gives the operating system a much smoother user experience. A triple slot tray supports two Nano cards and one TF card simultaneously. The Octa-core CPU processor uses less energy, produces less heat while giving a higher performance speed (40% increased performance compared to the previous Color OS versions).
The F5 battery life is exceptional, thanks to the 3200Ah battery and the Continuous Optimizing technology which manages the apps running on the device, allowing the user up to 12 hours of continuous use (in a simulated test).
OPPO F5 also has some special features for the consumers such as Game Acceleration specially targeted at Gamers. This feature will offer a smoother game experience apart from optimizing the game display configuration to fully utilize hardware resource, This will also ensure minimal disturbance while gaming with incoming calls being shown in the form of a banner and not interrupting your game.
The O-share file sharing technology is 100 times faster than Bluetooth – 8 to 10 pictures (3MB each) can be transferred between OPPO phones within 1 second.
Another feature that will ensure you have a smooth experience is the Split Screen feature which means easy multi-tasking – chat, listen to songs or surf social media.
A.I. Beauty technology and camera
OPPO F5 is the first smart phone that brings Artificial Intelligence into selfie feature in Pakistan with years of R&D. It identifies shapes and facial structures based on a global database. Professional photographers and make-up artists were consulted during the R&D process, resulting in the A.I. technology having the ability to emulate those professional skills that can help selfies look more real and natural.
With more than 200 facial recognition spots that reference the image against a global database of human faces to learn facial features, shapes and structures, F5 can distinguish each person’s face features from skin tone and type, gender, age and more.
After facial recognition, the AI Beauty technology will customize beautify based on one’s features from skin, eyes, lips, to face shape. The feature will also have personalization for specific subjects. For example, enhancements will not be soft or feminine for male subjects. Children or babies will not receive enhancements that make them look like adults.
OPPO F5 comes installed with a 20MP front camera with an ultra-sensitive F2.0 aperture and 1/2.8” sensor. Both features allow the camera to gain more information to produce better images with less noise in low light conditions. The front-camera Portrait mode also applies a Bokeh effect to the background, creating better gradation and making you the focus of the selfie shot, every time.
And for the rear camera, the 16MP rear camera is excellent for all day and night shots. Along with the F1.8 aperture in the back camera also performs brilliantly for brighter and more precise shots in darker settings.
The First FHD+ Full-Screen Smartphone with streamlined design philosophy
The F5 will be OPPO’s first 6.0-inch FHD+ full-screen display device, giving the users a vivid visual enjoyment without the need to increase the size of the phone. It features a high-resolution 2160 x 1080 dpi screen with 18:9 aspect ratio. F5 is also the first phone equipped with FHD+ full screen display in its price segment.
The F5 follows OPPO’s streamlined design philosophy – the sleek unibody offers a visually slim appearance without any cut-offs, with a gracefully curved body that fits well in the palm, expressing a simple and elegant look. A user’s palm will not feel tired even after using the phone for a long time, either from playing games or chatting. The 0.4mm laser string is carved onto the phone – a delicate linear finish that adds detail to the phone body.
Facial and Fingerprint Unlock
The F5 comes with Facial Unlock, the new face recognition technology that will recognize its user and unlock the phone. If the user prefers to use the fingerprint unlock function, the fingerprint reader is now on the back of the phone, giving way to a full front screen.
OPPO also announced a New Brand Ambassador, Youth Icon and Bollywood Superstar– Sidharth Malhotra who would be joining the current ambassador – Deepika Padukone. OPPO also unveiled an all new TVC that features Sidharth Malhotra, opposite Deepika Padukone۔
Sidharth Malhotra, OPPO’s New Brand Ambassador said, “I am very excited to be a part of the growing OPPO family. I’m very impressed with the A.I. Beauty Technology, taken by the OPPO F5 especially selfies. I was awestruck by how natural my selfies now look and it is amazing how OPPO has identified the nerves of the Pakistan youth and the trend – Selfies.”